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                <title xml:lang="fr">Jeunesse et numérique au cœur d’une même injonction au neuf ? Analyse des stratégies et des discours sur le numérique chez France Télévisions (2005 – 2019)</title>
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                <term xml:lang="en">youth</term>
                <term xml:lang="en">speeches</term>
                <term xml:lang="en">public television</term>
                <term xml:lang="en">Digital</term>
                <term xml:lang="es">Digital</term>
                <term xml:lang="es">juventud</term>
                <term xml:lang="es">televisión pública</term>
                <term xml:lang="es">discursos</term>
                <term xml:lang="fr">Numérique</term>
                <term xml:lang="fr">jeunesse</term>
                <term xml:lang="fr">télévision publique</term>
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              <p>Public television’s incursions into digital technology have increased in recent years. Along with numerous accompanying speeches, formulated by successive political representatives and channel executives, these initiatives are based in most cases on a rhetoric of delay in relation to a new development that we should adopt without delay. It is striking to note that three recurring dimensions within the discourses on youth strategies are also central to these discourses: youth and digital would both guarantee modernity, sustainability and economy. Through these three dimensions, and based on a study of the speeches of the executives of the channels studied, we wish to show the similarities between these speeches and those relating to youth, in order to understand how these two injunctions fit into a declared quest to revamp public service broadcaster.</p>
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              <p>Las incursiones de la televisión pública en la tecnología digital han aumentado en los últimos años. Junto con los numerosos discursos de acompañamiento, formulados por sucesivos representantes políticos y ejecutivos de los canales, estas iniciativas se basan en la mayoría de los casos en una retórica de retraso en relación con un nuevo desarrollo que debemos adoptar sin demora. Es sorprendente observar que tres dimensiones recurrentes dentro de los discursos sobre estrategias para la juventud también son centrales en estos discursos: la juventud y lo digital garantizarían la modernidad, la sostenibilidad y las economías. A través de estas tres dimensiones, y a partir de un estudio de los discursos de los ejecutivos de los canales estudiados, queremos mostrar las similitudes entre estos discursos y los relativos a la juventud, con el fin de entender cómo encajan estos dos mandatos en una búsqueda declarada de novedad llevando a desempolvar el servicio público audiovisual.</p>
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              <p>Les incursions de la télévision publique dans le numérique se sont multipliées ces dernières années. Assorties de nombreux discours d’accompagnement formulés par les représentants politiques successifs et les cadres des chaînes, ces initiatives s’appuient, dans la majorité des cas, sur une rhétorique du retard vis-à-vis d’une nouveauté qu’il nous faudrait adopter sans tarder. Il est frappant de constater que trois dimensions préalablement identifiées comme récurrentes au sein des discours relatifs aux stratégies vis-à-vis de la jeunesse sont aussi centrales pour le numérique : jeunesse et numérique seraient tous deux à la fois gages de modernité, de pérennité et d’économies. À travers celles-ci, et en nous appuyant sur une étude des discours des cadres des chaînes étudiées, nous souhaitons montrer les similarités entre ces discours et ceux relatifs à la jeunesse, afin de comprendre comment ces deux injonctions s’inscrivent dans une quête affichée du nouveau et de dépoussiérage du service public.</p>
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