@incollection{mercantiguerin:hal-03124513, TITLE = {{Recommender Systems and Social Networks: What Are the Implications for Digital Marketing?}}, AUTHOR = {Mercanti-Gu{\'e}rin, Maria}, URL = {https://hal.science/hal-03124513}, BOOKTITLE = {{Recommender Systems}}, PUBLISHER = {{Wiley}}, PAGES = {53-69}, YEAR = {2014}, MONTH = Dec, KEYWORDS = {Recommeder system}, PDF = {https://hal.science/hal-03124513/file/Chapter03Recommendersystems.pdf}, HAL_ID = {hal-03124513}, HAL_VERSION = {v1}, }