The 1-2-3 Conjecture states that every connected graph different from K2 admits a proper 3-labelling, i.e., can have its edges labelled with 1,2,3 so that no two adjacent vertices are incident to the same sum of labels. In connection with some recent optimisation variants of this conjecture, in this paper we investigate the role of label 3 in proper 3-labellings of graphs. An intuition from previous investigations is that, in general, it should always be possible to produce proper 3-labellings assigning label 3 to a only few edges. We prove that, for every p≥0, there are various graphs needing at least p 3's in their proper 3-labellings. Actually, deciding whether a given graph can be properly 3-labelled with p 3's is NP-complete for every p≥0. We also focus on classes of 3-chromatic graphs. For various classes of such graphs (cacti, cubic graphs, triangle-free planar graphs, etc.), we prove that there is no p≥1 such that they all admit proper 3-labellings assigning label 3 to at most p edges. In such cases, we provide lower and upper bounds on the number of needed 3's.