From E-Commerce to Speech Commerce
Du commerce électronique au commerce de la parole
Résumé
In this paper, we discuss the relevance and impact of adding dialog-methods on websites. In particular, we describe cases where end-user anxiety (from lack of trust, expertise and from a latent lust for speech) makes dialog preferable ; we also discuss how websites can be viewed as an extension to existing sales channels, rather than a completely separate one in which people are inexistent.
In this paper, we discuss the relevance and impact of adding dialog-methods on websites. In particular, we describe cases where end-user anxiety (from lack of trust, expertise and from a latent lust for speech) makes dialog preferable ; we also discuss how websites can be viewed as an extension to existing sales channels, rather than a completely separate one in which people are inexistent.