The reward history of a stimulus can yield strong attentional selection biases. Indeed, attentional capture can be triggered by previously rewarded items which are neither salient nor relevant for the ongoing task, even when selection is clearly counter-productive to actually obtain the reward outcome. Therefore, value-driven attentional capture (VDAC) has been argued to be an automatic attention mechanism. Our study aimed at putting the VDAC automaticity directly to the test. For this purpose, the Load Theory offers a comprehensive framework where distraction is observed under low but not high perceptual load condition. Nevertheless, if VDAC is indeed automatic, distraction by reward-stimuli should be observed on both perceptual load conditions. We used a feature vs. conjunction discrimination of a go/no-go cue to manipulate perceptual load. As expected, our results revealed that perceptual load decreased interference produced by low-reward distractor. However, this effect was not significant for high-reward distractor, giving support to VDAC automaticity. We discussed our results in light of the Load Theory literature and we strongly encourage to consider reward history along with perceptual load in determining attentional capture.