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Article Dans Une Revue Cultura e comunicazione. Culture and communication Année : 2013

"I wanna be like sailor moon". Media and gender socialization process

Résumé

The aim of my paper is to propose a model that illustrates the adolescents’ gender socialization process. This work moves from my doctoral research held at the University of Turin. The research path was based on: a quantitative and qualitative methodological approach; an online and offline research field and a syntagmatic and paradigmatic axis model. In particular, I gathered 20 in-depth interviews, I conducted some focus groups and built a web ethnography. As Marshall McLuhan suggested, I tried to “surf” through the adolescents’ imaginary, analyzing different kinds of pop culture’s documents (magazines, movies, novels, etc.) that made me breathe the “spirit of the time” typical of the adolescents that I met on the field. Through this approach I gave some teenagers the opportunity to “capture their speech”, trying to bypass the adults’ point of view, and to define the teenagers’ gender socialization process. The socialization model emerging from this research, clearly shows the rising of a multiple channels of socialization, based on four pillars: family, peer groups, old and new media. I will focus mainly on the third and the fourth pillars, namely the role of media as fields where a fertile imaginary grows, a starting point from which the individual builds his gender identity and builds his socialization experiences.
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Dates et versions

hal-03104884 , version 1 (04-03-2021)

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  • HAL Id : hal-03104884 , version 1

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Alessandro Porrovecchio. "I wanna be like sailor moon". Media and gender socialization process. Cultura e comunicazione. Culture and communication, 2013, 3 (23-39). ⟨hal-03104884⟩
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