Music streaming has played a part in the globalization of the way music is listened to online. Spearheaded by major market players, it is a direct response to the growth in music piracy in the 2000s. It is thus an example of how market logics are globalized, extending to all musical production, including in the global South, where major labels have started investing in domestic music industries. Its use of rating systems and recommendations does not, however, guarantee that musical works will circulate more freely around the world, as least not as far as the diversity of creation is concerned.