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Article Dans Une Revue Journal of retailing and consumer services Année : 2019

Developing in-store brand strategies and relational expression through sales promotions

Sarah Mussol
Philippe Aurier
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hal-03079727 , version 1 (17-12-2020)

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Sarah Mussol, Philippe Aurier, Gilles Séré de Lanauze. Developing in-store brand strategies and relational expression through sales promotions. Journal of retailing and consumer services, 2019, 47, pp.241-250. ⟨10.1016/j.jretconser.2018.11.020⟩. ⟨hal-03079727⟩

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