Hybrid thermoreversible gels have been prepared from polyvinyl chloride (PVC) and tri-aryl tri-amines organogelators (TATA-C11) in bromobenzene. A thermodynamic investigation by DSC has shown that the TATA-C11 formation and melting temperatures are not altered by the presence of PVC chains, nor are the formation and melting enthalpies. Scanning electron microscopy observations have revealed as each network are clearly distinguished, so that the hybrid gel is simply a combination at the micron level of both original gels. X-ray diffraction experiments have shown that the TATA-C11 structure in bromobenzene differs from its solid state, and is rather reminiscent of a hexatic phase, possibly due to the occurrence of a molecular compound. The structure of the TATA-C11 moiety does not change in the hybrid gel. Finally, the rheological properties have been studied. It is observed that the modulus of the hybrid gel greatly exceeds the Voigt's upper limit (larger than a simple additivity of the moduli). This effect is examined in the light of a possible de-solvation of the amorphous part of the PVC fibrils (de-plasticization).