Using the formalism of stochastic embedding developed by [J. Cresson, D. Darses, J. Math. Phys. 48, 072703 (2007)], we study how the dynamics of the classical Newton equation for a force deriving from a potential is deformed under the assumption that this equation can admit stochastic processes as solutions. We focus on two denitions of a stochastic Newton's equation called dierential and variational. We rst prove a stochastic virial theorem which is a natural generalization of the classical case. The stochasticity modies the virial relation by adding a potential term called the induced potential which corresponds in quantum mechanics to the Bohm potential. Moreover, the dierential stochastic Newton equation naturally provides an action functional which sat-ises a stochastic Hamilton-Jacobi equation. The real part of this equation corresponds to the classical Hamilton-Jacobi equation with an extra potential term corresponding to the induced potential already observed in the stochastic virial theorem. The induced potential has an explicit form depending on the density of the stochastic processes solutions of the stochastic Newton equation. It is proved that this density satises a nonlinear Schrödinger equation. Applying this formalism for the Kepler potential, one proves that the induced potential coincides with the ad-hoc "dark potential" used to recover a at rotation curve of spiral galaxies. We then discuss the application of the previous formalism in the context of spiral galaxies following the proposal and computations given by [D. Da Rocha and L. Nottale, Chaos, Solitons and Fractals, 16(4):565-595, 2003] where the emergence of the "dark potential" is seen as a consequence of the fractality of space in the context of the Scale relativity theory.