Recently, stigma research has reached an important threshold in management literature. With an increasing number of publications on the topic of stigma and related social evaluations, researchers run the risk of convoluting disparate concepts. At the same time, examining different components of a singular social evaluation can result in unique contributions that might be overlooked if not thoroughly unpacked. This dialogue presents two differing perspectives on the social evaluations of stigma and legitimacy. The authors discuss the merit of examining stigma as its own distinct construct and as a component of moral evaluation. The authors engage previous research to provide insights on the origins, antecedents, outcomes, processes and consequences of stigma from two different perspectives. Finally, established stigma researchers provide insight into the debate, drawing on previous research as well as their own foundational work.