Commonswashing – A Political Communication Struggle
Résumé
The enclosure and the commodification of the commons are identified processes. Commonswashing, the appropriation of the semantics and the message of the commons for commercial purposes without endorsing its values, constitutes an additional co-optation phenomenon. Conceptualized as an extension of the logic of greenwashing, commonswashing constitutes a capture of the language, but also potentially of the imaginary and the social benefits of the actual commons.
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GCR21_Quarterly_Magazine_3-2020_Dulong-commonswashing.pdf (1.02 Mo)
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