How could the congruence model explain co-branding effectiveness - Archive ouverte HAL
Communication Dans Un Congrès Année : 2010

How could the congruence model explain co-branding effectiveness

Nathalie Fleck
Géraldine Michel
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hal-02955469 , version 1 (01-10-2020)

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  • HAL Id : hal-02955469 , version 1

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Nathalie Fleck, Géraldine Michel. How could the congruence model explain co-branding effectiveness. EMAC, Jun 2010, Copenhague, Denmark. ⟨hal-02955469⟩
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