Co-branding success: a subtle balance between perceived credibility and novelty influenced by brand relevancy and expectancy - Archive ouverte HAL
Communication Dans Un Congrès Année : 2012

Co-branding success: a subtle balance between perceived credibility and novelty influenced by brand relevancy and expectancy

Nathalie Fleck
Université de Cergy Pontoise
CV
Géraldine Michel
IAE Paris - Sorbonne Business School
CV

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Gestion et management

Nathalie Fleck  : Connectez-vous pour contacter le contributeur

https://hal.science/hal-02954574

Soumis le : jeudi 1 octobre 2020-10:53:06

Dernière modification le : mercredi 5 octobre 2022-11:12:07

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hal-02954574 , version 1 (01-10-2020)

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  • HAL Id : hal-02954574 , version 1

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Nathalie Fleck, Géraldine Michel. Co-branding success: a subtle balance between perceived credibility and novelty influenced by brand relevancy and expectancy. EMAC, May 2012, Lisbonne, Portugal. ⟨hal-02954574⟩

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