This paper presents a methodology for the systematic synthesis of haptic shared control (HSC) of a car. This HSC design is based on a two-part architecture. The first part is a trajectory generator that provides a reference trajectory to the second part, which is a static output feedback. In this paper, the haptic shared control is used as an lane keeping assist system (LKA); hence, the reference trajectory is chosen to fulfill this function. The main contribution of this article is related to the combination of the H2/H∞ feedback synthesis. This, involves an H2 criterion quantifying the sharing level and quality as an objective function, and H2/H∞ constraints for lane-keeping performance, driver comfort and robustness. The control design relies on a driver cybernetic model, which decreases conflicts between the assistance and the driver. A systematic method to tune criterion and constraints is described, enabling the attainment of desired lane-following and shared-control performance. The proposed methodology facilitates the design of lateral assistance, ensuring stability and guaranteed performance regardless of the prescribed level of sharing between the actions of the driver and the automaton. The shared control between human driver and automation for the lane keeping task over the Satory test track with the sharing level adaptation is then shown for the validation of the proposed architecture. This work introduces perspectives on smooth transitioning between manual and autonomous driving modes.