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              <p>Cet article décrit une méthode de conception pour passer de l'invention à l'innovation en s'appuyant sur une représentation simplifiée des entreprises que nous nommons « organas ». Les organas présentent plusieurs propriétés dans le cadre de la conception : généricité, empathie, disruption, adéquation au métier, tremplin esthétique, futurabilité. Les organas-comme les personas en design-permettent aux concepteurs d'introduire une forme de licence poétique dans l'analyse pour créer des innovations en lien avec les mondes sociaux, esthétiques et techniques contemporains. Summary This article describes a design method facilitating the passage from invention to innovation. It is based on a simplified representation of companies that we call "organas". Organas have several conceptive properties: genericity, empathy, disruption, adequacy with professional skills, aesthetic springboard, futurability. Like personas in design, they introduce poetic licence within the analysis allowing for innovations in relation with our contemporary social, aesthetic and technical worlds. 70</p>
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