The Interplay between sensory emojis and background color of an email: A Construal Level Approach. Academy of Marketing Science Annual Conference - Archive ouverte HAL
Communication Dans Un Congrès Année : 2020

The Interplay between sensory emojis and background color of an email: A Construal Level Approach. Academy of Marketing Science Annual Conference

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https://hal.science/hal-02870168

Soumis le : mardi 16 juin 2020-15:15:38

Dernière modification le : mardi 12 mars 2024-03:24:14

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hal-02870168 , version 1 (16-06-2020)

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  • HAL Id : hal-02870168 , version 1

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Mohamed Didi Alaoui, Catherine Papetti, Mathieu Kacha, Jean-François Lemoine. The Interplay between sensory emojis and background color of an email: A Construal Level Approach. Academy of Marketing Science Annual Conference. Academy of Marketing Science Annual Conference, Dec 2020, Florida, United States. ⟨hal-02870168⟩

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