Grounding our work in competency and organizational support literature, we investigate the applicability of the Turing test in fostering user engagement with artificially intelligent (AI) machines. While prior information systems literature posits the significant role of ‘instrumental value’ of technology in fostering user engagement, Turing’s thesis inspires us to design AI machines with ‘human competencies’. In our ongoing research, we establish the significant role of task and emotional competencies as the desirable attributes in AI for fostering user engagement. However, our results negate the significance of social competencies in AI for fostering user engagement. These findings have noteworthy implications for both research and practice, which we intend to describe in our poster presentation.