The latest advances in the design of vehicles with the adaptive level of automation pose new challenges in the vehicle-driver interaction. Safety requirements underline the need to explore optimal cockpit architectures with regard to driver cognitive and perceptual workload, eyes-off-the-road time and situation awareness. We propose to integrate existing task analysis approaches into system architecture evaluation for the early-stage design optimization. We built the discrete-event simulation tool and applied it within the multi-sensory (sight, sound, touch) cockpit design industrial project.