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Proceedings Year : 2016

Enhancing customer participation in loyalty programs

Virginie Bruneau
  • Function : Author
Pietro Zidda
  • Function : Author
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Dates and versions

hal-02632923 , version 1 (27-05-2020)

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  • HAL Id : hal-02632923 , version 1

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Virginie Bruneau, Pietro Zidda, Valérie Swaen. Enhancing customer participation in loyalty programs. EMAC, May 2016, Oslo, Norway. 2016. ⟨hal-02632923⟩
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