Small is beautiful but scalable is better. Scalable marketing decision support systems for bigdata calculations in CRM - Archive ouverte HAL
Proceedings Year : 2017

Small is beautiful but scalable is better. Scalable marketing decision support systems for bigdata calculations in CRM

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hal-02615303 , version 1 (22-05-2020)

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  • HAL Id : hal-02615303 , version 1

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Michel Calciu, Jean-Louis Moulins, Salerno Francis. Small is beautiful but scalable is better. Scalable marketing decision support systems for bigdata calculations in CRM. International Marketing Trends Conference, Jan 2017, 2017. ⟨hal-02615303⟩
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