Small is beautiful but scalable is better. Scalable marketing decision support systems for bigdata calculations in CRM - Archive ouverte HAL
Proceedings Year : 2017

Small is beautiful but scalable is better. Scalable marketing decision support systems for bigdata calculations in CRM

Michel Calciu
  • Function : Author
Jean-Louis Moulins
Centre de Recherche sur le Transport et la Logistique
Salerno Francis
  • Function : Author
Lille économie management - UMR 9221

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https://hal.science/hal-02615303

Submitted on : Friday, May 22, 2020-2:28:12 PM

Last modification on : Friday, July 12, 2024-3:16:03 PM

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hal-02615303 , version 1 (22-05-2020)

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  • HAL Id : hal-02615303 , version 1

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Michel Calciu, Jean-Louis Moulins, Salerno Francis. Small is beautiful but scalable is better. Scalable marketing decision support systems for bigdata calculations in CRM. International Marketing Trends Conference, Jan 2017, 2017. ⟨hal-02615303⟩

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