Effectiveness of CSR communication: The roles of ethical labels, priori CSR record, and consumer skepticism - Archive ouverte HAL Accéder directement au contenu
Proceedings/Recueil Des Communications Année : 2017

Effectiveness of CSR communication: The roles of ethical labels, priori CSR record, and consumer skepticism

Fichier non déposé

Dates et versions

hal-02615247 , version 1 (22-05-2020)

Identifiants

  • HAL Id : hal-02615247 , version 1

Citer

S. Du, Cecile Ajw Janssens, Valérie Swaen. Effectiveness of CSR communication: The roles of ethical labels, priori CSR record, and consumer skepticism. Winter Conference of the American Marketing Association, Feb 2017, Orlando, Florida, United States. 2017. ⟨hal-02615247⟩
19 Consultations
0 Téléchargements

Partager

Gmail Facebook X LinkedIn More