Toward the comprehension of consumers resistance regarding anti-smoking messages - Archive ouverte HAL
Proceedings/Recueil Des Communications Année : 2018
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hal-02612818 , version 1 (19-05-2020)

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  • HAL Id : hal-02612818 , version 1

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Hanna Theresa, Maya Naja. Toward the comprehension of consumers resistance regarding anti-smoking messages. International Marketing Trends Conference, Jan 2018, Paris, France. 2018. ⟨hal-02612818⟩
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