Our special issue attracted a lot of attention! The big question is did it answer the question; utopia or dystopia? Take a look for yourself. Across two issues, we present papers on the latest trends in marketing technology, from artificial intelligence (AI), to data mining, to influencers, to smart retailing. We also present papers on engagement, positive and negative, and the psychological impacts of technology in higher education. Into the second issue, we start with a piece on, not just publish or perish, but also the need to promote. We present papers with a more international context, and finish with concerns around privacy and justice.