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                <term xml:lang="en">Fitness</term>
                <term xml:lang="en">Women</term>
                <term xml:lang="en">Old age</term>
                <term xml:lang="en">Body</term>
                <term xml:lang="en">Well-being</term>
                <term xml:lang="en">Identity</term>
                <term xml:lang="fr">Pratique du fitness</term>
                <term xml:lang="fr">Femmes</term>
                <term xml:lang="fr">Vieillissement</term>
                <term xml:lang="fr">Corps</term>
                <term xml:lang="fr">Bien-être</term>
                <term xml:lang="fr">Identité</term>
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              <p>‘Keep fit’ gyms have gradually evolved into fitness centers which offer new, diversified, and fashionable activities which are, above all, adapted for all ages. ​​The clients have also evolved, with ‘older’ women being attracted. Healthy life expectancy has, in fact, grown considerably over the last 20 years. The concern to age well​​, the desire to preserve one’s image (and one’s body) for oneself and for others​​, the need to appear ‘forever young,’​​ the weight of youthism in the media, just to cite a few factors among others, have engendered a democratization of ​​the ages at which people practice fitness activities in order to respond to their concerns about their bodies and how they present themselves to society. Fitness training has thus become, also in a few years, a ‘tool’ to fight against or prevent aging for women who wish to conform with the prescribed social norms.</p>
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              <p>Les pratiques corporelles participent à des assignations et prescriptions aux normes d’appartenance à un sexe. De plus aujourd’hui, le corps est un objet de consommation qui façonne notre quotidien. La presse féminine en jouant sur les stéréotypes du masculin/féminin influence les mécanismes de construction de soi. Le marché du bien-être en plein essor est un moyen de modéliser les corporéités d’atteindre ces stéréotypes. Ainsi nous tentons de comprendre comment la pratique du fitness gère, entretient et influence quelque chose qui appartient au féminin. Les salles de remise en forme proposent des activités variées s’adaptant à tous les âges et répondant à une demande accrue. Le souci du « bien vieillir », le désir de préservation de son image (et de son corps) pour soi et aux yeux des autres, la nécessité du paraître « toujours jeune », le poids du jeunisme dans les médias ont engendré une ouverture des âges de la pratique du fitness. « Outil » de lutte contre le vieillissement ou de prévention de celui-ci pour des femmes qui souhaitent répondre aux normes sociales prescrites et/ou préserver leur santé, le fitness est un moyen d’accéder et de participer à une « quête de jeunesse ».​​</p>
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