We consider the control of the COVID-19 pandemic, modeled by a standard SIR com-partmental model. The control of the epidemic is induced by the aggregation of individuals' decisions to limit their social interactions: on one side, when the epidemic is ongoing, an individual is encouraged to diminish his/her contact rate in order to avoid getting infected, but, on the other side, this effort comes at a social cost. If each individual lowers his/her contact rate, the epidemic vanishes faster but the effort cost may be high. A Mean Field Nash equilibrium at the population level is formed, resulting in a lower effective transmission rate of the virus. However, it is not clear that the individual's interest aligns with that of the society. We prove that the equilibrium exists and compute it numerically. The equilibrium selects a sub-optimal solution in comparison to the societal optimum (a centralized decision respected fully by all individuals), meaning that the cost of anarchy is strictly positive. We provide numerical examples and a sensitivity analysis. We show that the divergence between the individual and societal strategies happens after the epidemic peak but while significant propagation is still underway.