The use of Twitter in promoting digital libraries: a case study of QDL
Résumé
Digital libraries often need to make tweets that will attract high engagement rate. To understand
this factor in relation to Qatar Digital Library (QDL), this paper will draw a comparison of tweeter
feeds of QDL, British Library Labs (BL Labs) as well as Europeana Digital Library. In doing so, the
paper will try to establish the reasons behind low engagement rate in the QDL tweets. So, this
paper will develop steps that QDL can take so that it can increase its current number of Twitter
followers and increase the engagement rate of its users. The things that QDL is failing to address
will be identified by comparing the best Twitter practices from BL Labs, and Europeana digital
library to that of QDL. After identifying, a recommended practices for the QDL will be provided.
The practices will mainly be meant to help QDL have better Twitter engagement rate.
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