From among the varied non-technical issues, related to self- publishing, the history of subscription-based book publishing is addressed first, followed by a discussion of selfpublishing’s legitimacy, then by an examination of self-publishing authors’ roles and responsibilities. Subsequently, some processes of self- publishing are described, its relationship to independent editors discussed. Self-publishing is also explored through the eyes of the libraries and librarians. Some of the related issues, including motives for publishing selfpublished textbooks are dealt with. A short discussion directs attention to the possibility of selfpublishing research data. Last, self-publishing activities in Hungary are shortly presented.