Color vs. Black and White: Contrast Effects in Print Advertisements, in Special Session: Eye-Tracking Research (Part 2): How to Design Attention-Grabbing Communications? - Archive ouverte HAL
Communication Dans Un Congrès Année : 2018

Color vs. Black and White: Contrast Effects in Print Advertisements, in Special Session: Eye-Tracking Research (Part 2): How to Design Attention-Grabbing Communications?

Domaines

Gestion et management Economies et finances

Valentin Schmitt  : Connectez-vous pour contacter le contributeur

https://hal.science/hal-02512816

Soumis le : jeudi 19 mars 2020-23:44:33

Dernière modification le : jeudi 21 mars 2024-03:26:23

Fichier non déposé

Dates et versions

hal-02512816 , version 1 (19-03-2020)

Identifiants

  • HAL Id : hal-02512816 , version 1

Citer

Sophie Lacoste-Badie, Mathieu Kacha. Color vs. Black and White: Contrast Effects in Print Advertisements, in Special Session: Eye-Tracking Research (Part 2): How to Design Attention-Grabbing Communications?. Word Marketing Congress (WMC) of the Academy of Marketing Science, Jun 2018, Porto, Portugal. ⟨hal-02512816⟩

Exporter

BibTeX XML-TEI Dublin Core DC Terms EndNote DataCite

Collections

UNIV-RENNES1 CNRS CREM COMUE-NORMANDIE UNIV-LORRAINE CREM-RRC UNIV-RENNES CEREFIGE-UL UNICAEN UR1-DEGSP CEREFIGE-ET-MKT
61 Consultations
0 Téléchargements

Partager

More