Color vs. Black and White: Contrast Effects in Print Advertisements, in Special Session: Eye-Tracking Research (Part 2): How to Design Attention-Grabbing Communications? - Archive ouverte HAL Accéder directement au contenu
Communication Dans Un Congrès Année : 2018

Color vs. Black and White: Contrast Effects in Print Advertisements, in Special Session: Eye-Tracking Research (Part 2): How to Design Attention-Grabbing Communications?

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hal-02512816 , version 1 (19-03-2020)

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Sophie Lacoste-Badie, Mathieu Kacha. Color vs. Black and White: Contrast Effects in Print Advertisements, in Special Session: Eye-Tracking Research (Part 2): How to Design Attention-Grabbing Communications?. Word Marketing Congress (WMC) of the Academy of Marketing Science, Jun 2018, Porto, Portugal. ⟨hal-02512816⟩
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