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Communication Dans Un Congrès Année : 2017

Do Brands Appearing in Textbooks Influence Students? Insights from an Exploratory Study

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hal-02512798 , version 1 (19-03-2020)

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  • HAL Id : hal-02512798 , version 1

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Laurie Babin, Mathieu Kacha, Jean-Luc Herrmann, Barry Babin. Do Brands Appearing in Textbooks Influence Students? Insights from an Exploratory Study. Academy of Marketing Science (AMS) Annual Conference, May 2017, California, United States. ⟨hal-02512798⟩
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