Multichannel behavior of Generation Y in the service sector: digitizing the human contact - Archive ouverte HAL
Communication Dans Un Congrès Année : 2016
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hal-02512744 , version 1 (19-03-2020)

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  • HAL Id : hal-02512744 , version 1

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Ilaria Dalla Pozza, Sandrine Heitz-Spahn, Lionel Texier. Multichannel behavior of Generation Y in the service sector: digitizing the human contact. The 6th Global Innovation and Knowledge Academy (GIKA), Mar 2016, Valence, Spain. ⟨hal-02512744⟩
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