First thoughts of the impact of anthropomorphism on showrooming behavior - Archive ouverte HAL
Communication Dans Un Congrès Année : 2018

First thoughts of the impact of anthropomorphism on showrooming behavior

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hal-02512733 , version 1 (19-03-2020)

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  • HAL Id : hal-02512733 , version 1

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Sandrine Heitz-Spahn, Rajiv Vaidyanathan, Nina Belei. First thoughts of the impact of anthropomorphism on showrooming behavior. Academy of Marketing Science Congress, May 2018, New Orleans, United States. ⟨hal-02512733⟩
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