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Communication Dans Un Congrès Année : 2018

Towards a better understanding of augmented reality effects on the visiting experience of a cultural heritage site: the case of Chambord castle

Laurent Maubisson
Arnaud Riviere
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hal-02499719 , version 1 (05-03-2020)

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  • HAL Id : hal-02499719 , version 1

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Patricia Coutelle-Brillet, Véronique Des Garets, Laurent Maubisson, Arnaud Riviere. Towards a better understanding of augmented reality effects on the visiting experience of a cultural heritage site: the case of Chambord castle. Congrès International de l’Association Française du Marketing, May 2018, Strasbourg, France. ⟨hal-02499719⟩
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