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Article Dans Une Revue Asia Pacific Journal of Marketing and Logistics Année : 2019

Consumer involvement with corporate ads vs product ads: a cross-national study

Rohail Ashraf
  • Fonction : Auteur
Muhammad Asif Khan
  • Fonction : Auteur

Dates et versions

hal-02492877 , version 1 (27-02-2020)

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Rohail Ashraf, Noël Albert, Dwight Merunka, Muhammad Asif Khan. Consumer involvement with corporate ads vs product ads: a cross-national study. Asia Pacific Journal of Marketing and Logistics, 2019, 32 (2), pp.322-342. ⟨10.1108/APJML-09-2017-0219⟩. ⟨hal-02492877⟩
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