Journal Articles
Asia Pacific Journal of Marketing and Logistics
Year : 2019
David Samama : Connect in order to contact the contributor
https://hal.science/hal-02492877
Submitted on : Thursday, February 27, 2020-2:09:33 PM
Last modification on : Thursday, July 14, 2022-4:11:59 AM
Cite
Rohail Ashraf, Noël Albert, Dwight Merunka, Muhammad Asif Khan. Consumer involvement with corporate ads vs product ads: a cross-national study. Asia Pacific Journal of Marketing and Logistics, 2019, 32 (2), pp.322-342. ⟨10.1108/APJML-09-2017-0219⟩. ⟨hal-02492877⟩
33
View
0
Download