Consumer involvement with corporate ads vs product ads: a cross-national study - Archive ouverte HAL Access content directly
Journal Articles Asia Pacific Journal of Marketing and Logistics Year : 2019

Consumer involvement with corporate ads vs product ads: a cross-national study

, (1) , (2) ,
1
2
Rohail Ashraf
  • Function : Author
Muhammad Asif Khan
  • Function : Author

Dates and versions

hal-02492877 , version 1 (27-02-2020)

Identifiers

Cite

Rohail Ashraf, Noël Albert, Dwight Merunka, Muhammad Asif Khan. Consumer involvement with corporate ads vs product ads: a cross-national study. Asia Pacific Journal of Marketing and Logistics, 2019, 32 (2), pp.322-342. ⟨10.1108/APJML-09-2017-0219⟩. ⟨hal-02492877⟩
33 View
0 Download

Altmetric

Share

Gmail Facebook Twitter LinkedIn More