Journal Articles
Journal of Marketing Management
Year : 2019
David Samama : Connect in order to contact the contributor
https://hal.science/hal-02492743
Submitted on : Thursday, February 27, 2020-11:57:22 AM
Last modification on : Monday, March 13, 2023-10:56:18 AM
Dates and versions
Identifiers
- HAL Id : hal-02492743 , version 1
- DOI : 10.1080/0267257X.2019.1599990
Cite
Agnès Helme-Guizon, Fanny Magnoni. Consumer brand engagement and its social side on brand-hosted social media: how do they contribute to brand loyalty?. Journal of Marketing Management, 2019, 35 (7-8), pp.716-741. ⟨10.1080/0267257X.2019.1599990⟩. ⟨hal-02492743⟩
61
View
0
Download