Consumer brand engagement and its social side on brand-hosted social media: how do they contribute to brand loyalty? - Archive ouverte HAL Access content directly
Journal Articles Journal of Marketing Management Year : 2019

Consumer brand engagement and its social side on brand-hosted social media: how do they contribute to brand loyalty?

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hal-02492743 , version 1 (27-02-2020)

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Agnès Helme-Guizon, Fanny Magnoni. Consumer brand engagement and its social side on brand-hosted social media: how do they contribute to brand loyalty?. Journal of Marketing Management, 2019, 35 (7-8), pp.716-741. ⟨10.1080/0267257X.2019.1599990⟩. ⟨hal-02492743⟩
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