Brand experience effects on brand attachment: the role of brand trust, age, and income - Archive ouverte HAL Access content directly
Journal Articles European Business Review Year : 2019

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hal-02492731 , version 1 (27-02-2020)

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Richard Huaman-Ramirez, Dwight Merunka. Brand experience effects on brand attachment: the role of brand trust, age, and income. European Business Review, 2019, 31 (5), pp.610-645. ⟨10.1108/EBR-02-2017-0039⟩. ⟨hal-02492731⟩
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