Brand experience effects on brand attachment: the role of brand trust, age, and income - Archive ouverte HAL Access content directly
Journal Articles European Business Review Year : 2019

Brand experience effects on brand attachment: the role of brand trust, age, and income

(1) , (2)
1
2

Dates and versions

hal-02492731 , version 1 (27-02-2020)

Identifiers

Cite

Richard Huaman-Ramirez, Dwight Merunka. Brand experience effects on brand attachment: the role of brand trust, age, and income. European Business Review, 2019, 31 (5), pp.610-645. ⟨10.1108/EBR-02-2017-0039⟩. ⟨hal-02492731⟩
36 View
0 Download

Altmetric

Share

Gmail Facebook Twitter LinkedIn More