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Conference Papers Year : 2019

Brand Innovativeness Effect on Perceived Brand Luxury and Brand Authenticity

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Submitted on : Wednesday, February 26, 2020-6:18:44 PM

Last modification on : Monday, September 2, 2024-3:10:26 PM

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hal-02492292 , version 1 (26-02-2020)

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  • HAL Id : hal-02492292 , version 1

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Sayma Messelmani, Virginie de Barnier. Brand Innovativeness Effect on Perceived Brand Luxury and Brand Authenticity. International Marketing Trends Conference, Jan 2019, Venise, Italy. ⟨hal-02492292⟩

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