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Submitted on : Wednesday, February 19, 2020-3:30:13 PM
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- HAL Id : hal-02484653 , version 1
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Aurélie Hemonnet-Goujot, Fanny Magnoni. L’impact de l’innovation produit durable sur la performance marketing : proposition d’un modèle conceptuel. 16ème Congrès de l’ADERSE, Mar 2019, Aix-en-Provence, France. ⟨hal-02484653⟩
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