Conference Papers Year : 2020
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hal-02473303 , version 1 (10-02-2020)

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  • HAL Id : hal-02473303 , version 1

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Aurélie Hemonnet-Goujot, Fanny Magnoni, Aurélie Kessous. Is less more? The effect of substitution product innovations on consumer-luxury brands relationships. Monaco Symposium on Luxury, Feb 2020, Monaco, France. ⟨hal-02473303⟩
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