Conference Papers
Year : 2020
Aurélie HEMONNET-GOUJOT : Connect in order to contact the contributor
https://hal.science/hal-02473303
Submitted on : Monday, February 10, 2020-4:19:00 PM
Last modification on : Sunday, June 26, 2022-10:16:59 AM
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- HAL Id : hal-02473303 , version 1
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Aurélie Hemonnet-Goujot, Fanny Magnoni, Aurélie Kessous. Is less more? The effect of substitution product innovations on consumer-luxury brands relationships. Monaco Symposium on Luxury, Feb 2020, Monaco, France. ⟨hal-02473303⟩
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