Identifying, contacting and engaging missing shareholders constitutes an enormous challenge for Māori incorporations, iwi and hapū across Aotearoa New Zealand. Without accurate data or tools to har-monise existing fragmented or conflicting data sources, issues around land succession, opportunities for economic development, and maintenance of whānau relationships are all negatively impacted. This unique three-way research collaboration between Victoria University of Wellington (VUW), Parininihi ki Waitotara Incorporation (PKW), and University of Auckland funded by the National Science Challenge | Science for Technological Innovation catalyses innovation through new digital humanities-inflected data science modelling and analytics with the kaupapa of reconnecting missing Māori shareholders for a prosperous economic, cultural, and socially revitalised future. This paper provides an overview of VUW's culturally-embedded social network approach to the project, discusses the challenges of working within an indigenous worldview, and emphasises the importance of decolonising digital humanities.