The communication focuses on the processual emergence of alternative organizations, contributing to re-shape the meaning of entrepreneurship. Indeed alternative organizations are at the crossroads of entrepreneurship (Rindova, Barry, & Ketchen Jr, 2009)and of critiques of an institutional order (Dorion, 2017). Alternative organizations question hegemonic notions of entrepreneurship as epistemology and practice. While different types of alternative organizations have been studied as well as how to maintain them (Battilana & Dorado, 2010), we lack understanding of their processes of creation (e.g. Parker, 2013). To understand how entrepreneurs imagine a different organization, we use the concept of fiction, which could be understood as imagined futures (Beckert, 2013). In this perspective, we propose to address the topic of the link between fiction and entrepreneurship by answering the following research question: how do fictions defined as imagined futures influence the creation of alternative organizations ?