We propose a variational approximation to the ground state energy of a one-dimensional gas of interacting bosons on the continuum based on the Bethe ansatz ground state wave function of the Lieb-Liniger model. We apply our variational approximation to a gas of dipolar bosons in the single mode approximation and obtain its ground state energy per unit length. This allows for the calculation of the Tomonaga-Luttinger exponent as a function of density and the determination of the structure factor at small momenta. Moreover, in the case of attractive dipolar interaction, an instability is predicted at a critical density, which could be accessed in lanthanide atoms.