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            <title xml:lang="en">Persuasive Context</title>
            <title xml:lang="fr">Le contexte persuasif</title>
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            <idno type="halRefHtml">&lt;i&gt; Journal d'Interaction Personne-Système&lt;/i&gt;, 2020, Volume 9, Number 1, Special Issue : PISTIL 2 (1), pp.38-57. &lt;a target="_blank" href="https://dx.doi.org/10.46298/jips.7119"&gt;&amp;#x27E8;10.46298/jips.7119&amp;#x27E9;&lt;/a&gt;</idno>
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              <p>The background of persuasive technologies is the traditionalinterpersonal persuasion, studied for over two thousand years in rethoric,philosophy, and more recently in psychology. This last discipline offers manytheories and models to understand more precisely the processes that influencehuman behaviors. These theories show in particular that persuasive situations arecomplex, varied, with many influence factors. Therefore, we propose the notion ofadaptive persuasive technologies, i.e. technologies able to adapt their persuasivestrategies to the user context. To design such products and services, we proposea model of the persuasive context, i.e. of all the constraints that influence a user’stargeted behavior at a given time. Each constraint in the persuasive context is atthe same time an adaptation criterion and an action leverage for the adaptivepersuasive technology</p>
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              <p>Les technologies persuasives ont pour fondement la persuasion inter-personnelle, étudiée depuis plus de deux millénaires dans le champ de larhétorique, de la philosophie, et plus récemment de la psychologie. Cette dernièrediscipline propose des théories et des modèles pour rendre compte et comprendreles processus à l’œuvre dans le choix d’un comportement. Ces théories montrenten particulier que les situations persuasives sont complexes, variées, avec denombreux facteurs d’influence. C’est pourquoi nous proposons la notion detechnologies persuasives adaptatives, des technologies capables d’adapter leursstratégies de persuasion à l’utilisateur dans son contexte. Pour mettre en œuvreces dispositifs, nous proposons une modélisation du contexte persuasif, c’est-à-dire de l’ensemble des contraintes qui influencent l’adoption d’un comportementcible par un individu à un instant donné. Chacune de ces contraintes est à la foisun critère d’adaptation et un levier d’action dans la quête persuasive de latechnologie.</p>
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