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Article Dans Une Revue International Journal of Retail and Distribution Management Année : 2018

The influence of interactive window displays on expected shopping experience

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hal-02401908 , version 1 (10-12-2019)

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Danielle Lecointre-Erickson, Bruno Daucé, Patrick Legoherel. The influence of interactive window displays on expected shopping experience. International Journal of Retail and Distribution Management, 2018, 46 (9), pp.802-819. ⟨10.1108/IJRDM-05-2017-0111⟩. ⟨hal-02401908⟩
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