Research on consumer resistance emerged in the 70's and met an increasing interest, mostly through survey using a comprehensive and a qualitative approach of consumption. The research presented here focuses on categorization of resistance practices as defined by American, European and African consumers. A questionnaire survey comprising 25 behaviors considered as resistant in the academic literature has been administered to a convenience sample of 543 respondents. Results highlight three categories of practices (resistant, non-resistant, and ambivalent), and differences in behaviors categorized as resistant by respondents from different geographical and cultural origins.