Insertion mechanisms of multivalent ions in transition metal oxide cathodes are poorly understood and subject to controversy and debate, especially when performed in aqueous electrolytes. To address this issue, we have here investigated the reversible reduction of nanostructured amorphous TiO 2 electrodes by spectroelectrochemistry in mild aqueous electrolytes containing either a multivalent metal salt as AlCl 3 or a weak organic acid as acetic acid. Our results show that the reversible charge storage in TiO 2 is thermodynamically and kinetically indistinguishable when carried out in either an Al 3+-or acetic acid-based electrolyte, both leading under similar conditions of pH and concentrations to an almost identical maximal charge storage of $115 mA h g À1. These observations are in agreement with a mechanism where the inserting/deinserting cation is the proton and not the multivalent metal cation. Analysis of the data also demonstrates that the proton source is the Brønsted weak acid present in the aqueous electrolyte, i.e. either the acetic acid or the aquo metal ion complex generated from solvation of Al 3+ (i.e. [Al(H 2 O) 6 ] 3+). Such a proton-coupled charge storage mechanism is also found to occur with other multivalent metal ions such as Zn 2+ and Mn 2+ , albeit with a lower efficiency than Al 3+ , an effect we have attributed to the lower acidity of [Zn(H 2 O) 6 ] 2+ and [Mn(H 2 O) 6 ] 2+. These findings are of fundamental importance because they shed new light on previous studies assuming reversible Al 3+-insertion into metal oxides, and, more generally, they highlight the unsuspected proton donor role played by multivalent metal cations commonly involved in rechargeable aqueous batteries.