The implicit effects of digital advertising on Purchasing Behavior: the role of the "Subvocalization" process" - Archive ouverte HAL
Communication Dans Un Congrès Année : 2019

The implicit effects of digital advertising on Purchasing Behavior: the role of the "Subvocalization" process"

Pemon Kouadio
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hal-02304156 , version 1 (03-10-2019)

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  • HAL Id : hal-02304156 , version 1

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Didier Courbet, Pemon Kouadio. The implicit effects of digital advertising on Purchasing Behavior: the role of the "Subvocalization" process". The digital society: psychological and social problems and challenges, Feb 2019, Moscou, Russia. ⟨hal-02304156⟩
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