Connected Stadium: A Pillar for Football Clubs’ Marketing Development? - Archive ouverte HAL
Book Sections Year : 2016

Connected Stadium: A Pillar for Football Clubs’ Marketing Development?

Charles Bal
  • Function : Author
Nathalie Fleck
Atelier De Recherche En Gestion De L'université Du Mans
Le Mans Université
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https://hal.science/hal-02292206

Submitted on : Thursday, September 19, 2019-3:03:01 PM

Last modification on : Tuesday, January 17, 2023-12:00:04 PM

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hal-02292206 , version 1 (19-09-2019)

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Charles Bal, Nathalie Fleck. Connected Stadium: A Pillar for Football Clubs’ Marketing Development?. Making a Difference Through Marketing, Springer Singapore, pp.43-58, 2016, ⟨10.1007/978-981-10-0464-3_4⟩. ⟨hal-02292206⟩

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