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Book Sections Year : 2019

Brand Practices Faced with Augmented Consumers

Nathalie Fleck
Atelier De Recherche En Gestion De L'université Du Mans
Le Mans Université
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Laure Ambroise
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  • PersonId : 1404002
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Business administration

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https://hal.science/hal-02292016

Submitted on : Thursday, September 19, 2019-12:56:47 PM

Last modification on : Wednesday, September 4, 2024-5:34:06 PM

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hal-02292016 , version 1 (19-09-2019)

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Nathalie Fleck, Laure Ambroise. Brand Practices Faced with Augmented Consumers. Augmented Customer Strategy, John Wiley & Sons, Inc., pp.23-39, 2019, ⟨10.1002/9781119618324.ch2⟩. ⟨hal-02292016⟩

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UNIV-ST-ETIENNE UNIV-LYON2 UNIV-LEMANS COACTIS UDL GAINS ARGUMANS
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